My Blog
Blog
July 10, 2026
/ Digital Marketing
How to Build a Retargeting Strategy That Doesn’t Annoy People
A store owner told me they were running retargeting ads on Facebook and Google. They were getting cheap clicks. The…
July 9, 2026
/ Shopify
Shopify Checkout Optimization: Small Tweaks, Big Results
A store owner showed me their checkout analytics. They were frustrated. Their abandonment rate was thirty percent. That meant three…
July 8, 2026
/ Personal Brand / Story
The First Client I Lost — And What I Learned From It
I lost my first significant client about three years into running KolachiTech. It was not a dramatic loss with shouting…
July 7, 2026
/ E-Commerce Strategy
Average Order Value: The Metric That Changes Everything
A store owner was sitting across from me frustrated. They were getting traffic. Their marketing was working. They were converting…
July 6, 2026
/ Marketing Automation
SMS Marketing for Shopify — Is It Worth It in 2026?
A store owner called me asking whether they should start SMS marketing for their Shopify store. They had read articles…
July 4, 2026
/ Digital Marketing
Content Marketing for E-Commerce: The Long Game That Pays Off
A store owner told me they tried content marketing. They published three blog posts over the course of two months….