My Blog
Blog
August 5, 2026
/ E-Commerce Strategy
Pricing Strategy for E-Commerce: More Psychology Than Math
A store owner came to me for help pricing their new product. They had done their homework, or so they…
August 4, 2026
/ Marketing Automation
Win-Back Campaigns: Bringing Dead Leads Back to Life
A store owner told me their email list was mostly dead. They had accumulated thousands of subscribers over the years….
August 3, 2026
/ Digital Marketing
How to Run a Profitable Facebook Ad Campaign for a Shopify Store
A store owner came to me convinced that Facebook ads simply did not work anymore. They had spent three thousand…
August 1, 2026
/ Shopify
Shopify vs Shopify Plus: Do You Actually Need the Upgrade?
A store owner came to me excited about upgrading to Shopify Plus. They had been reading about the enterprise features….
July 31, 2026
/ Personal Brand / Story
The Mindset Shift That Made Me a Better Marketer
For years, I thought marketing was about being clever. I believed that the best marketers were the ones with the…
July 28, 2026
/ E-Commerce Strategy
Customer Lifetime Value: Why It Matters More Than Your ROAS
A store owner came to me convinced their advertising was failing. Their return on ad spend was two times. For…