My Blog
Blog
July 28, 2026
/ E-Commerce Strategy
Customer Lifetime Value: Why It Matters More Than Your ROAS
A store owner came to me convinced their advertising was failing. Their return on ad spend was two times. For…
July 27, 2026
/ Marketing Automation
Automating Your Shopify Reviews and Social Proof Collection
A store owner told me they had a frustrating problem with reviews. They had served hundreds of happy customers over…
July 25, 2026
/ Digital Marketing
The Role of Organic Social Media in an E-Commerce Strategy
A store owner told me they were quitting organic social media. They had committed to it for six months. They…
July 22, 2026
/ Shopify
Shopify Markets: Selling Globally Without the Complexity
A store owner came to me with a dream. They wanted to expand beyond the United States. They saw opportunity…
July 21, 2026
/ Personal Brand / Story
A Day in My Life Running Two Digital Marketing Agencies
My alarm goes off at 6 AM in Karachi, Pakistan. It is 8:30 PM in New York. The United States…
July 20, 2026
/ E-Commerce Strategy
Seasonal Campaigns for Shopify: Planning Your Q4 Early
A store owner told me they were getting ready for Q4. It was August when they reached out. Q4 was…