My Blog
Blog
July 18, 2026
/ Marketing Automation
How to Segment Your Email List for Better Shopify Sales
A store owner told me their email marketing was not working. They had invested effort to build an email list….
July 17, 2026
/ Digital Marketing
Influencer Marketing for E-Commerce — When It Works and When It Doesn’t
A store owner came to me asking whether they should invest in influencer marketing. They had a product they were…
July 16, 2026
/ Shopify
Shopify Analytics: The 5 Numbers You Should Check Every Week
A store owner told me they were too busy to check analytics. They ran ads. They got traffic. They made…
July 14, 2026
/ Personal Brand / Story
Running an Agency From Pakistan for Global Markets: Real Talk
People ask me frequently how KolachiTech operates as a global agency from Karachi, Pakistan. They want to understand how we…
July 13, 2026
/ E-Commerce Strategy
Upselling on Shopify Done Right — Without Being Pushy
A customer was browsing a Shopify store looking for a phone case. They found one they liked. Thirty dollars. They…
July 11, 2026
/ Marketing Automation
Post-Purchase Email Flows: The Goldmine Nobody Is Talking About
A store owner told me their repeat purchase rate was eight percent. That meant most customers bought once and never…