My Blog
Blog
How to Use Internal Linking to Strengthen Your GEO Strategy
I analyzed the internal linking structures of forty e-commerce stores last month, comparing stores with strong AI search visibility against…
Why Your Competitor Is Already Showing Up in AI Search and You’re Not
I ran a competitive visibility test last month that produced a result most brand owners find deeply frustrating when they…
How Conversational Commerce and AEO Are Merging
I noticed something significant last month while testing how different AI assistants recommend products in response to increasingly specific customer…
The Most Common AEO Mistakes E-Commerce Stores Make
I audited thirty Shopify stores for AI search readiness over the past month and documented the pattern of mistakes that…
Featured Snippets vs AI Overviews: What You Should Be Targeting
A client asked me last month whether they should stop optimizing for featured snippets now that Google AI Overviews are…
How to Build a Content Hub That AI Engines Trust
I ran a controlled test last week that produced a result that captures why most content hubs built for traditional…