My Blog
Blog
September 5, 2026
/ Marketing Automation
Abandoned Checkout vs Abandoned Cart: Know the Difference
A store owner told me her abandoned cart emails were underperforming badly. Open rates were low. Recovered revenue was negligible….
September 4, 2026
/ Digital Marketing
How to Do Keyword Research Specifically for Shopify Stores
A store owner showed me her keyword research with visible pride. Hundreds of terms organized in a spreadsheet, sorted neatly…
September 3, 2026
/ Shopify
Shopify Collabs: Turning Influencers Into Your Sales Team
A store owner told me she had signed twenty creators to her affiliate program. She was genuinely thrilled about it….
September 2, 2026
/ Personal Brand / Story
The Role of Mentorship in My Marketing Career
Early in my career, I asked a senior marketer to review a campaign I was genuinely proud of. I had…
September 1, 2026
/ E-Commerce Strategy
The 80/20 Rule in E-Commerce: Where to Focus Your Energy
A store owner showed me his product catalog with a mixture of pride and exhaustion. Two hundred and forty products….
August 29, 2026
/ Digital Marketing
Building a Brand Voice That Sells Without Being Salesy
A client sent me her website copy and asked why it was not converting. She had invested real effort into…