My Blog
Blog
August 28, 2026
/ Shopify
How Shopify Handles Subscription Products in 2026
A store owner told me she wanted to add subscriptions to her Shopify store. Her reasoning was sound. She sold…
August 25, 2026
/ Personal Brand / Story
Lessons From Working With 75+ Clients Across Two Agencies
Somewhere around client fifty, I stopped being surprised. Not because the work had become boring or because I had learned…
August 22, 2026
/ E-Commerce Strategy
How to Validate a Product Before You Build a Full Shopify Store
A founder came to me after what he described as the worst eight months of his professional life. He had…
August 21, 2026
/ Marketing Automation
Setting Up Shopify Flow for Non-Technical Store Owners
A store owner told me she was drowning in manual work. Every single day, she went through her orders and…
August 18, 2026
/ Digital Marketing
Email Marketing Is Not Dead — You’re Just Doing It Wrong
A marketer told me confidently that email was dead. His reasoning sounded plausible on the surface. Nobody opens emails anymore,…
August 17, 2026
/ Shopify
The Most Common Shopify Mistakes I See (And How to Avoid Them)
I have audited hundreds of Shopify stores over the past decade. These stores sold wildly different products across completely different…