Consultancy Experience

I have been consulting with a diverse range of e-commerce clients, from emerging startups to established companies aiming to scale their online presence. My expertise lies in developing comprehensive marketing strategies tailored to each client’s business goals, focusing on boosting online sales, enhancing digital visibility, and optimizing customer acquisition and retention channels. By leveraging data-driven insights and the latest marketing tools, I implement solutions across SEO, paid media, email marketing, and social media to drive growth and maximize ROI.

I was responsible for designing and preparing survey forms that would accurately capture the effectiveness of the program. Collaborating with Aga Khan University Hospital, I identified the right metrics and KPIs to ensure that the surveys extracted the most relevant and insightful information. My work involved data analysis, statistical validation, and presenting findings to stakeholders, ultimately aiding in evaluating the program’s success and areas for improvement. This experience strengthened my analytical skills and ability to work on impactful health sector projects.

As a Digital Transformation Consultant at Upgrade Daddy, my role involves revitalizing their 30-year-old business model for delivering PC and Mac hardware components to corporate clients. I am spearheading the shift towards a B2B e-commerce approach, ensuring their services are optimized for the modern digital landscape. Additionally, I initiated UpgradeDaddy, a new B2C e-commerce brand that focuses on providing PC hardware components to the USA market. This effort is aimed at expanding their reach, building a direct-to-consumer channel, and positioning Upgrade Daddy as a leader in both B2B and B2C segments within the tech hardware industry.