Marketing Automation
July 11, 2026
/ Marketing Automation
Post-Purchase Email Flows: The Goldmine Nobody Is Talking About
A store owner told me their repeat purchase rate was eight percent. That meant most customers bought once and never…
July 6, 2026
/ Marketing Automation
SMS Marketing for Shopify — Is It Worth It in 2026?
A store owner called me asking whether they should start SMS marketing for their Shopify store. They had read articles…
June 30, 2026
/ Marketing Automation
Klaviyo vs Mailchimp for Shopify — Which One Wins?
Store owners ask me this question constantly. Which email platform is better for Shopify? Klaviyo or Mailchimp? Everyone has a…
June 24, 2026
/ Marketing Automation
How a Welcome Email Series Can Boost Your First-Purchase Rate
There is a moment of maximum opportunity in every customer relationship. It happens right after someone subscribes to your email…
June 18, 2026
/ Marketing Automation
5 Email Flows Every Shopify Store Must Have Running 24/7
There is a particular moment in every conversation with a Shopify store owner where the discussion shifts from acquisition to…
April 5, 2026
/ Marketing Automation
What Happens When You Automate Abandoned Cart Emails: A Shopify Case Study (2026)
Most Shopify store owners know their cart abandonment rate is high. Very few have actually done anything about it. This…