E-Commerce Strategy
September 1, 2026
/ E-Commerce Strategy
The 80/20 Rule in E-Commerce: Where to Focus Your Energy
A store owner showed me his product catalog with a mixture of pride and exhaustion. Two hundred and forty products….
August 22, 2026
/ E-Commerce Strategy
How to Validate a Product Before You Build a Full Shopify Store
A founder came to me after what he described as the worst eight months of his professional life. He had…
August 13, 2026
/ E-Commerce Strategy
Building a Brand on Shopify vs Just Running a Store
Two store owners came to me in the same month. Their situations looked remarkably similar on the surface. Both sold…
August 5, 2026
/ E-Commerce Strategy
Pricing Strategy for E-Commerce: More Psychology Than Math
A store owner came to me for help pricing their new product. They had done their homework, or so they…
July 28, 2026
/ E-Commerce Strategy
Customer Lifetime Value: Why It Matters More Than Your ROAS
A store owner came to me convinced their advertising was failing. Their return on ad spend was two times. For…
July 20, 2026
/ E-Commerce Strategy
Seasonal Campaigns for Shopify: Planning Your Q4 Early
A store owner told me they were getting ready for Q4. It was August when they reached out. Q4 was…