Digital Marketing
August 29, 2026
/ Digital Marketing
Building a Brand Voice That Sells Without Being Salesy
A client sent me her website copy and asked why it was not converting. She had invested real effort into…
August 18, 2026
/ Digital Marketing
Email Marketing Is Not Dead — You’re Just Doing It Wrong
A marketer told me confidently that email was dead. His reasoning sounded plausible on the surface. Nobody opens emails anymore,…
August 10, 2026
/ Digital Marketing
TikTok for E-Commerce: Hype or Real Opportunity?
A store owner asked me a question that many business owners are asking these days. Should they be on TikTok?…
August 3, 2026
/ Digital Marketing
How to Run a Profitable Facebook Ad Campaign for a Shopify Store
A store owner came to me convinced that Facebook ads simply did not work anymore. They had spent three thousand…
July 25, 2026
/ Digital Marketing
The Role of Organic Social Media in an E-Commerce Strategy
A store owner told me they were quitting organic social media. They had committed to it for six months. They…
July 17, 2026
/ Digital Marketing
Influencer Marketing for E-Commerce — When It Works and When It Doesn’t
A store owner came to me asking whether they should invest in influencer marketing. They had a product they were…