AEO / GEO
How Conversational Commerce and AEO Are Merging
I noticed something significant last month while testing how different AI assistants recommend products in response to increasingly specific customer…
The Most Common AEO Mistakes E-Commerce Stores Make
I audited thirty Shopify stores for AI search readiness over the past month and documented the pattern of mistakes that…
Featured Snippets vs AI Overviews: What You Should Be Targeting
A client asked me last month whether they should stop optimizing for featured snippets now that Google AI Overviews are…
How to Build a Content Hub That AI Engines Trust
I ran a controlled test last week that produced a result that captures why most content hubs built for traditional…
Topical Authority: The Bridge Between SEO and GEO
A client contacted me last month with a question that captured a tension many brands are starting to notice but…
What I’ve Learned Optimizing Shopify Stores for AI Search
I have optimized seventeen Shopify stores for AI search visibility in the past eighteen months. Each engagement started with a…