Work History (Career)

At FuturByte, I built the marketing department from the ground up, onboarding a team of 11 and establishing a robust marketing infrastructure. Initially, I focused on organic growth strategies, particularly SEO, which generated over a million impressions within just six months. Following this, I concentrated on building the FuturByte brand across social media and other key platforms to strengthen our digital presence. Currently, my focus is on performance marketing, driving growth initiatives designed to directly impact the company’s revenue and scale our business further.

At Folio3, I led marketing initiatives for their e-commerce division, focusing on content and performance marketing strategies. I implemented a data-driven approach, optimizing content to reach the right audience segments and leveraging SEO best practices to boost organic growth by 120%. By fine-tuning performance marketing campaigns and collaborating closely with internal teams, I improved conversion rates by over 700%. This was achieved through targeted ads, strategic A/B testing, and continuous optimization of landing pages to enhance the user experience. My efforts not only increased brand visibility but also drove significant revenue growth, showcasing the impact of aligning marketing strategies with business objectives.

As a Digital Marketing Specialist at ShopDev, I led SEO/SEM, database marketing, email, social media, and display ad campaigns. I managed and grew ShopDev’s social media presence, monitored performance metrics against ROI and KPIs, and developed innovative growth strategies. I collaborated with teams to create optimized landing pages and enhance user experience, using analytics to assess customer journeys across channels. Additionally, I coordinated with external agencies and partners to achieve marketing goals.

At Salsoft, I led the content and paid ad strategies for MemoryClearance and HardDiskDirect, two top e-commerce hardware brands in the USA. My role involved addressing marketing challenges, tracking campaign performance against ROI and KPIs, and optimizing spend based on trends and insights. I developed creative growth strategies, ran experiments to boost conversions, and collaborated with internal teams to enhance product pages and user experience. By leveraging my analytical skills, I evaluated customer journeys across channels, identified key conversion/drop-off points, and optimized funnels for improved outcomes.

As a Digital Content Producer at Cloudways (Gaditek), I brainstormed content ideas, organized resources, and used various writing methodologies to produce technical and non-technical communication for brand websites and products. I created assigned articles, blogs, emails, and other content forms, and contributed to long-form content such as eBooks. I analyzed published content and recommended improvements using tools such as Google Analytics. I also distributed the published content in relevant communities and built relationships with industry professionals and technology brands.

As Product Marketing Manager at Quickstart, I drove product demand through innovative marketing strategies and performance analysis. I collaborated closely with the marketing team to implement plans efficiently, while monitoring consumer attitudes and adjusting campaigns as needed. I also managed the production of sales materials, maintained market intelligence, and researched competitor strategies to recommend improvements and optimize marketing efforts.

My role involved developing and executing digital marketing strategies that aligned with company goals, while ensuring campaigns were integrated with sales activities to boost growth and revenue. I planned, implemented, and evaluated digital marketing campaigns, ensuring alignment with industry trends and company policies. Additionally, I managed product launches, and provided guidance to the marketing team, driving effective promotional efforts and maximizing results through detailed analysis and reporting.

Focused Marketing Channels: SEO, Social Media, Online Reputation Management (ORM), E-Mail Outreach 

As a Sales and Marketing Executive at mParsec, a leading provider of Cloud Computing, Big Data, Machine Learning, and Blockchain solutions, I was responsible for developing regional sales strategies, creating business plans, and managing projects and budgets. My role involved collaborating with the team to implement effective sales tactics, drive revenue growth, and optimize resource use to support the company’s expansion and client acquisition efforts.

Focused Marketing Channels: Events and Social Media