This campaign leveraged Google’s Search and Shopping ads to target high-value PC hardware customers across the U.S. By differentiating between B2B and B2C segments, we maximized returns with tailored ad strategies. This strategic targeting not only boosted brand presence but also achieved a high ROAS with variable profit margins reflecting diverse customer needs.

Campaign Overview

• Platform: Google Ads
• Target Market: United States
• Campaign Type: Shopping & Search Campaigns
• Duration: 1.5 Years 
• Monthly Budget: $20,000 - $25,000
• Objective: Maximize ongoing sales for both B2B and B2C segments