Online PC Hardware Store based in the USA – Ads
For this year-long campaign, we managed ongoing Google Ads efforts across Shopping and Search ads, designed to capture high-intent buyers in the competitive PC hardware market. By strategically targeting both B2B and B2C audiences, the campaign achieved an impressive 8-9x ROAS. The mixed client base allowed for a variable profit margin of 25-60%, reflecting unique pricing structures for bulk deals (B2B) and individual sales (B2C). The campaign's sustained growth solidified the brand's footprint in the U.S. tech hardware market.
Client Overview
- Industry: PC Hardware & Components
- Target Location: United States
- Platform: Google Ads (Shopping & Search Campaigns)
- Campaign Type: Shopping & Search
Campaign Details
- Duration: 1 Year (Ongoing Ads)
- Monthly Budget: $50,000 - $80,000
- Objective: Maintain continuous online presence and drive sales
Results Achieved
- Return on Ad Spend (ROAS): 8-9x
- Profit Margin: 25-60% (Varied based on B2B and B2C deals)
Unique Selling Proposition (USP)
Focused on the best pricing and availability of high-quality PC End of Life (EOL) Hardware for both individual and business customers across the U.S.
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Budget
$50-80k/m -
Target Location:
USA -
Duration
12 Months -
Platform
Google Ads