Salman Siddique

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Salman Siddique
Digital Transformation Consultant
Performance Marketer
  • Location
    Pakistan
  • Language:
    English, Urdu
Industries
SAAS
IT Services (B2B)
Digital Services
E-Commerce /Retail
E-Commerce /B2B
Skillset
  • Performance Marketing
  • B2B Lead Generation
  • Organic Growth (SEO, ASO)
  • Technology Marketing

Fashion (Makeup) Store based in Dubai – META Ads

Performance Marketing

Fashion (Makeup) Store

Performance | E-Commerce | UAE
Learn More

This two-month-long campaign capitalized on year-end shopping momentum in the UAE. Using Meta Ads to engage a highly targeted audience, we successfully drove significant sales at a strong profit margin, achieving a notable 7x ROAS. By emphasizing the exclusivity and value of the sale, the campaign maximized reach and conversions, reinforcing the brand’s position in the UAE beauty market.

Client Overview

  • Industry: Fashion & Beauty (Makeup)
  • Target Location: United Arab Emirates (UAE)
  • Platform: Meta Ads (Facebook & Instagram)
  • Campaign Type: Shopping Ads

Campaign Details

  • Duration: 1 Month
  • Monthly Budget: $1,000
  • Objective: Boost Year-End Sale Conversions

Results Achieved

  • Return on Ad Spend (ROAS): 7x
  • Profit Margin: 30-35%

Unique Selling Proposition (USP)
An exclusive year-end sale targeting UAE beauty enthusiasts with the best deals on high-quality makeup products.

  • Budget
    $1k/m
  • Target Location:
    Dubai, UAE
  • Duration
    2 Months
  • Platform
    META