The SEO and content strategy for Folio3's e-commerce division involved a complete overhaul of their existing content, spanning over 450 blog posts. My approach began with developing a detailed playbook outlining the steps for the SEO team to update the content structure, ensure that on-page SEO was optimized, and streamline the content production process for outsourced teams. I focused on setting up new content guidelines to enhance keyword targeting, improve readability, and engage users more effectively.

Even in Q4 2022, the impact of these changes was evident. The site began to see a significant increase in leads generated from the optimized content, growing from a modest 4-8 leads per month to an impressive 40-45 leads. This improvement directly resulted from the consistent and scalable strategy implemented, ensuring both old and new content worked cohesively to drive traffic and conversions.