To achieve the organic growth, I focused on several key SEO strategies over the past 18 months. Here's an overview of the activities performed:

Comprehensive On-Page SEO Audit: Initially, I conducted an in-depth SEO audit to identify issues such as broken links, duplicate content, missing alt texts, and meta descriptions. Optimizing these aspects helped improve the site's crawlability and ranking.

Keyword Research & Content Strategy: Extensive keyword research was done to target high-volume and long-tail keywords relevant to fitness, protein supplements, and health niches. I implemented these keywords across the product pages, blog posts, and other on-page content, making sure that the keyword density followed SEO best practices.

Content Creation & Optimization: The content strategy focused on publishing high-quality, engaging blog posts, product descriptions, and landing pages. The blog posts were created to target specific buyer personas and answer common customer questions, driving organic traffic.

Technical SEO Fixes: Implementing structured data for rich snippets, improving page load speed, and ensuring mobile optimization were key technical SEO enhancements made to the site. Regular performance reviews were conducted to ensure that there were no technical errors blocking search engine crawlers.

Backlink Building & Off-Page SEO: I developed a backlink strategy to secure quality inbound links from high-authority sites within the fitness and health industry. I also conducted outreach campaigns for guest posting and partnered with influencers to build brand authority.

Monthly Monitoring & Reporting: Regular performance tracking was conducted using Google Analytics and Google Search Console. This allowed me to identify top-performing pages, adjust strategies, and ensure that we remained competitive in organic rankings.

These strategies helped this brand achieve over 300k clicks and 5.45 million impressions with an average CTR of 5.7%. The focus on both technical SEO and high-quality content helped the brand maintain steady growth in organic traffic, which is reflected in the long-term improvements shown in the screenshots of GA and GSC below..